ECONOMIC COMMUNICATION TRANSFORMATION OF NOBEL LAUREATES IN THE DIGITAL AND ARTIFICIAL INTELLIGENCE ERA: A MULTIMODAL DISCOURSE ANALYSIS
ECONOMIC COMMUNICATION TRANSFORMATION OF NOBEL LAUREATES IN THE DIGITAL AND ARTIFICIAL INTELLIGENCE ERA: A MULTIMODAL DISCOURSE ANALYSIS AUTHOR INFORMATION Name: Asep Rohmandar Affiliation: Sundaland Researchers Society Department: Multidisciplinary Researchers Email: rasep7029@gmail.com/ roumandarasep54@gmail.com ORCID: - ABSTRACT The rapid advancement of digital technology and artificial intelligence has fundamentally transformed how Nobel Prize-winning economists communicate their groundbreaking theories and research findings to diverse audiences. This study examines the evolution of economic communication strategies employed by Nobel laureates from the pre-digital era (1990-2010) to the current AI-integrated landscape (2020-2025), analyzing how these distinguished scholars adapt their discourse to maximize impact across multiple platforms. The research empl...