Sundaland Reseacher Society

A Glocality Study among Multicultural Young Generations: Dynamics of Local Language in Era Social Media Abstract In the contemporary digital landscape, the phenomenon of glocalization has emerged as a defining characteristic of how multicultural young generations navigate their identities and communication practices. This essay examines the complex dynamics of local language preservation and transformation within the context of social media platforms, exploring how youth simultaneously embrace global connectivity while maintaining distinct cultural and linguistic identities. Through an analysis of current trends, challenges, and opportunities, this study reveals the dual nature of social media as both a threat to and a tool for local language vitality. The research demonstrates that while globalization pressures create homogenizing forces, young people actively engage in creative linguistic practices that blend local and global elements, creating new forms of cultural expression that e...